Nordic Pro Audio has an impressive range of compatible audio products in its portfolio and has established a solid marketing and support infrastructure. Product Specialist for Live and Studio, Frank Grønbæk and Product Specialist for Field Recording and Broadcast, Allan Holmberg will be using their considerable skills and enthusiasm to boost sales across the market sectors addressed by Pyramix, Ovation, ANEMAN and the Networked Audio Interfaces, Horus and Hapi.
In the wake of significant changes to Merging’s distribution partners in Finland, the appointment of AV Marketing sees Jyrki Mäkinen supporting the brand with a much-improved infrastructure compared with the previous situation. AV Marketing are actively improving their pro-audio portfolio and Merging’s appointment is a major stepping stone to achieving that goal.
Merging’s Sales and Marketing Manager, Chris Hollebone commented ; “These two appointments are symptomatic of the changes we see in the market we serve. From time to time we find that existing sales partners are out of step with new markets we are entering such as A/V. Distribution companies also change ownership and that can have a negative impact on sales. We are confident that these companies are operating successfully in our core sectors and will offer the support our customers need.”
Frank Grønbæk remarked; “We see Merging as an exciting addition to our brands. They have some great products and their leadership in AoIP technology is of real value.”
“AV Marketing is ideally set-up to promote Merging in Finland and I am personally very pleased to be back with a brand that I have known well for a number of years.”; was the response from Jyrki Mäkinen.